On Friday (April 18), Kendrick Lamar became the first musician to be featured in a Gatorade commercial, as he took part in their new “Lose More. Win More.” ad campaign. The Pulitzer Prize-winning rapper delivered a motivational speech in the clip that is set to his track “Peekaboo,” a standout on his chart-topping album, GNX. The commercial includes appearances by athletes like Luka Dončić, Jason Taytum, A’ja Wilson, and Caitlin Clark. “How much are you willing to lose?” Lamar asks at the start of the commercial, before recounting the company’s storied history with the University of Florida football team, with the ad closing with a  sweat-covered image of Kendrick’s face. Gatorade’s Chief Brand Officer Anuj Bhasin said the company chose to pair with Lamar “because of his mindset of hard work, resilience and pushing boundaries.” Lamar triumphantly kicked off his Grand National Tour with SZA on Friday night in Minneapolis, with the duo set to perform 39 stadium shows across North America and Europe throughout the spring and summer. (Billboard)